Indians are more dependent on others while taking decisions
for investments through the internet compared with their global peers, says a
survey by information and measurement firm Nielsen.
Only 41 per cent of online Indian consumers make their own
decisions for investments with mutual funds, metals, stocks and bonds emerging
as their preferred options, according to the Nielsen Global Survey of Investment
Attitudes.
When it came to investment options for the Indians, 64 per
cent of the respondents favoured mutual funds among the top four asset classes,
Nielsen said.
The survey, however, said compared to ordinary customers,
net savvy Indians are more independent while taking investment decisions.
“As opposed to the average customer, online consumers in
India appear to be far less dependent on others in decision exhibiting a marked
independence in being self-sufficient and not entirely trusting of people
around them,” Nielsen India director Subhash Chandra said.
The report said 16 per cent of Indian respondents indicated
that they would take the advice of friends, relatives and colleagues while
making financial decisions.
In the list of investment options, mutual funds were
followed by precious metals (63 per cent), stocks (56 per cent) and bonds (40
per cent) as the most favoured investment options.
“The increasing popularity of mutual funds as an important
investment tool is fuelled by the aware online consumer, who sees great benefit
in systematic investment plans on offer now,” Chandra said.
Besides, Indian netizens continue to be enamoured by
precious metals for traditional purposes as well as investments because of the
perception that these are profitable over the years, he added.
The global study, which surveyed over 28,000 internet
respondents in 56 countries, showed that a total of 42 per cent online Indian
consumers made investments.
Source: http://investmoneyinindia.com/4134/mutual-funds-favourite-investment-option-for-indians-nielsen
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